Awards and Recognition

The greatest reward that VLCC enjoys is the trust and faith that millions have in its name. Today, VLCC is a brand synonymous with Health and Beauty. It has the distinction of being the world’s first Health and Beauty corporate to be awarded an ISO 9001:2000 certification.

Over the years, VLCC’s excellence and contribution towards women’s entrepreneurship has been recognized with a host of awards, which include:

• The ‘Superbrand’ status – For being one of the most recognizable brands in the country.
• Images Retailer of the Year Award 2004, 2005 & 2006 – For contributions towards Health & Beauty.
• ICICI Bank Retail Excellence Award 2005 – Health & Beauty.
• The Institute for Marketing Management (IMM), 2004 – Award for the Woman Entrepreneur of the Year.
• Whirlpool/Gr8 Magazine, 2004 – Award for the Woman Entrepreneur of the Year.
• Best Beauty & Wellness Company – Mega Excellence Award.
• The FICCI Ladies Organisation, (FLO) April 20, 2005 – Honoring the endeavors of Smt. Luthra for promoting a healthy way of life by felicitating her as a successful business woman in the Health & Fitness category.
• Amity Woman Achiever Award, 2006 – For promoting Health and Fitness solutions.
• PHD Chamber of Commerce & Industry, 2007 – Outstanding Businesswoman Award.
• Images Retail Awards, 2007 – VLCC Alive awarded the Most Admired Retailer of the Year for its innovative concept.
• The Department Of Industrial Policy and Promotion, Ministry of Commerce & Industry Govt. of India, made Mrs. Luthra a member of the Task force on women entrepreneurs acknowledging her steadfast dedication towards liberating women through education and empowerment.
• Rajeev Gandhi Women Achiever, 2008.
• Retail Congress, 2009 – Award for Woman Super Achiever in Retail.
• Women Leaders in India Forum, 2009 – Women Business Leaders in Health Care